Portugal’s Most Famous Product You’ve Never Heard Of

Claus Porto Soaps

Famous names such as Nicholas Cage, Kate Moss, and Oprah Winfrey have been reported to be fans of one of Portugal’s most famous products. If you’ve guessed Port Wine, you’re wrong. They all love CLAUS PORTO soaps, a natural, creamy, luxury soap that’s been made in the city of Porto since 1887. They’re now sold at luxury shops around the world, in a colorful Art Deco-design packaging. In Lisbon you may get them at special gift shops such as Meio da Pra├ža which we just told you about, as well as at a couple of museum shops such as that of the Berardo Museum of Modern and Contemporary Art. In Paris you may find them at the Galeries Lafayette department store, in London you may look for them at Harrods, and in New York you may see them available at Saks Fifth Avenue.
These soaps have become more popular than ever in the last couple of years since Oprah Winfrey named them one of her favorite things on her program. She was introduced to the Portuguese soaps by Lafco, a shop in New York that had been sending her products to try over time. She never really responded until one day when the shop got a call from one of her show’s producers requesting more samples of the Claus Porto soap. As soon as Oprah mentioned the product on her show, the shop’s phones started to ring off the hook, and even now, a couple of years later, they still get calls asking for “Oprah’s soap.”
In reality these soaps have been a favorite luxury item of European elites for some time, with fashion names such as Chanel having requested custom-crested versions.
The main quality of the soaps that make them so unique and special is that they’re all traditionally made, using manual milling and drying processes. They’re therefore much more expensive than the typical supermarket soap, going for as much as 15 euros.

2 Responses to “Portugal’s Most Famous Product You’ve Never Heard Of”

  1. Go Lisbon Blog » Blog Archive » “Amatudo” – You’ll Love Everything at this Gift Shop of Portuguese Products Says:

    […] straight out of the hands of Portuguese designers and artisans, and ranges from the increasingly-famous Portuguese soaps to Ginjinha bottles to traditional Portuguese jams and honey. There is also space for jewelry and […]

  2. Go Lisbon Blog » Blog Archive » “Temperamento”: A New Shop for Contemporary Portuguese Crafts and Gourmet Products in Lisbon Says:

    […] and craftsmanship much appreciated by those with a more refined taste. There are of course the famous Portuguese soaps and fragranced candles of the Portus Cale brand, together with the traditional biscuits, olive […]