J. Crew’s latest catalogue showing its newest collection has been shot in Lisbon and the company is sharing its “behind the scenes” experience on its website. It starts with a “love letter to Lisbon” where it remembers the city’s “understated beauty” and “easygoing elegance,” and goes on to describe the five days spent in it. Crew’s crew worked on the catalogue’s cover shot under the triumphal arch of Comércio Square, on the Rua Augusta side by the Design and Fashion Museum, then moved on to the charming Principe Real neighborhood where almost every building is covered in colorful tiles and flower-filled balconies. They then left the city and moved up north, to about one hour away, to the medieval village of Obidos and finished their project at the beach of Adraga by Sintra for their swimwear shoot.
On the website the J.Crew team also shares some of the Portuguese words they learned, such as “bica” (Lisbon’s famous strong coffee), “calçada portuguesa” (the trademark cobblestone designs), and “miradouro” (the unmissable viewpoints of the city).
The report concludes with the word “obrigado” (meaning “thank you”), because they “had a lot to be thankful for in a country with such exceptional charm, good food, and gracious people.”
Check out the entire report on the J. Crew website throughout this month: J. Crew website

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