“Fly London”: The Most British of Portuguese Brands Lands in Lisbon

Fly London, Lisbon

It started in the city of GuimarĂ£es in the north of Portugal almost two decades ago but ended up becoming a trendy brand in London. “Fly London” is now known for quality casual footwear and has just opened a flagship store in Lisbon’s Avenida da Liberdade (number 230), the city’s luxury shopping street.
Its goal is said to be progressive, unconventional footwear design but you’ll also see some more classic-looking pieces.
At this new Lisbon shop you’ll also find clothing and accessories, and a fun feature is the use of RFID labels (Radio Frequency Identification) with electronic chips which project a client’s image on a screen, showing him or her on the streets of a major city (London, New York, Tokyo) wearing those selected shoes (because mirrors are a thing of the past).
At the end of August there was another “Fly London” opening, in London, by the popular Covent Garden shopping zone.

Fly London, Lisbon

Fly London, Lisbon

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