Portugal’s Most Famous Product You’ve Never Heard Of
Friday, September 4th, 2009
Famous names such as Nicholas Cage, Kate Moss, and Oprah Winfrey have been reported to be fans of one of Portugal’s most famous products. If you’ve guessed Port Wine, you’re wrong. They all love CLAUS PORTO soaps, a natural, creamy, luxury soap that’s been made in the city of Porto since 1887. They’re now sold at luxury shops around the world, in a colorful Art Deco-design packaging. In Lisbon you may get them at special gift shops such as Meio da Praça which we just told you about, as well as at a couple of museum shops such as that of the Berardo Museum of Modern and Contemporary Art. In Paris you may find them at the Galeries Lafayette department store, in London you may look for them at Harrods, and in New York you may see them available at Saks Fifth Avenue.
These soaps have become more popular than ever in the last couple of years since Oprah Winfrey named them one of her favorite things on her program. She was introduced to the Portuguese soaps by Lafco, a shop in New York that had been sending her products to try over time. She never really responded until one day when the shop got a call from one of her show’s producers requesting more samples of the Claus Porto soap. As soon as Oprah mentioned the product on her show, the shop’s phones started to ring off the hook, and even now, a couple of years later, they still get calls asking for “Oprah’s soap.”
In reality these soaps have been a favorite luxury item of European elites for some time, with fashion names such as Chanel having requested custom-crested versions.
The main quality of the soaps that make them so unique and special is that they’re all traditionally made, using manual milling and drying processes. They’re therefore much more expensive than the typical supermarket soap, going for as much as 15 euros.


The February issue of the American magazine Conde Nast Traveler features a cover story called “Europe’s New Deal – Four Rising Destinations, Low on Crowds and Cost.” One of those four destinations is “a gem of a Portuguese city” – Porto.
Portugal is now the world’s 14th most popular tourist destination and by 2020 it expects to be in the top 10. While that’s good news for the country’s economy, it may sound like bad news for you as a tourist. But before you imagine your Portugal visit to be rubbing shoulders with crowds of old folks rushing out of tour buses, be assured that most of the country is actually still tourist free. Despite the increased number of visitors, Portugal remains an undiscovered country because most tourists don’t leave their resorts in 
GoLisbon.com has established itself as the most complete online source for information about Lisbon. And now we’re going to do the same with Portugal’s second city, Porto (or Oporto in the English world).These two cities have as much in common as they have in unique differences and should be the two main stops in the country for those looking to experience the culture and soul of Portugal (the beaches of